The mission of Domino Swimwear is to contribute to the conservation and restoration of coral reefs and other ecosystems by generating funding for select projects and organizations through the sale of swimwear and clothing (and to have some fun in the process!).

Coral reefs are fragile ecosystems that are facing a number of pressing threats: pollution and direct habitat destruction, over fishing and commercial exploitation, and especially widespread coral bleaching due to global climate change. 50% of all profits will go to projects that help conserve and restore natural ecosystems and biodiversity. So in addition to getting some great swimwear and clothing, you can do a bit of good at the same time.